ROAR Organic Picks Indie Bandits & Friends As Lead Ad Agency
ROAR Organic Seeks Next Stage of Brand Growth with Indie Ad Agency, Bandits & Friends
“Unlike other brands in the category that follow a safe and conventional full-funnel approach, we’re breaking free from the mundane. Our partnership with Bandits & Friends is about being LOUD— unapologetically LOUD. We’re not here to replicate what others have done; we’re here to disrupt and create a narrative that stands out in an otherwise cluttered market.”
Following a competitive pitch, independent agency Bandits & Friends was named lead agency for ROAR Organic, the second-fastest-growing brand in the functional water space. This collaboration marks a pivotal moment as ROAR seeks to become a household name by elevating its platform, ‘Drink Out Loud’.
Bandits & Friends, known for their boundary-pushing creative strategies, aligns seamlessly with ROAR’s commitment to doing things differently. Together, they plan to redefine the landscape of the functional water space, bringing a fresh approach to the industry. This exciting partnership propels ROAR into new creative expressions and disruptive marketing, redefining what it means to ‘Drink Out Loud’.
The scope of the assignment includes brand strategy, a brand campaign, social and partnership strategy. The work is expected to hit the market in the Summer of 2024.
“When the clients responded positively to our ‘tough love’, we knew the partnership was meant to be. We’re excited to work with ROAR because they want to do things right, and they want to be bold. We have zero interest in doing the expected and neither do they.”
