Dec. 1 | What Stole My Attention This Week

Musk Told All Of Us To Go F*ck Ourselves

This is not usually the kind of response I have when one of my clients does something that is a natural reaction to how they’ve been treated…

At the NY Times DealBook Summit in NYC, after Musk had already exhibited disgusting antisemitic behavior the week prior, he told advertisers to go fuck themselves. This was his eloquent response when asked about advertisers fleeing the platform (who of you were left?!). Then, CEO Linda Yaccarino doubled down her support.

One theory is that Musk is deliberately trying to devalue the company to reduce his interest payments to financiers.

My theory is that Musk is incompetent and using this concept of “free speech” irresponsibly and applying it inconsistently.

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An Unexpected Thanksgiving Hero

A 96-year-old woman flawlessly delivered a Carnation Milk jingle she remembered from childhood while preparing Thanksgiving.

Carnation Milk is the best in the land / Here I sit with a can in my hand / No tits to pull, no hay to pitch / You just punch a hole in the son of a bitch.

(Has your IT system flagged us yet?!)

The charming performance was captured on video and posted to TikTok by her granddaughter. Carnation Milk, which seemingly started a TikTok account specifically to respond to this cultural moment - which we all know is no easy feat - stitched their response. A wholesome way to spend the holiday.

Sports Illustrated Busted Trying to Pass AI Off As Real Authors

…Allegedly. Futurism says that Sports Illustrated published content from non-existent writers, used AI to generate headshots and full bios, and used AI to generate the content itself. The magazine’s publisher, The Arena Group, denied wrongdoing and passed the blame to a third-party vendor they license content from. However, Sports Illustrated has since deleted all of the suspicious content from their site. Seems innocent.

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Walmart Taking Cues From Hallmark With Shoppable Holiday Series

Big city gal with no time for a personal life returns to her hometown for the holiday… and we know what happens next. Walmart has been an innovator early adopter when it comes to commerce and streaming. In 2022, they did a deal with Roku to try and making streaming a shopping destination. Now, they are debuting a 23-part shoppable holiday series, which they dubbed “RomCommerce”, across Roku, TikTok and YouTube.

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Dec. 15 | What Stole My Attention This Week

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Nov 17 What Stole My Attention This Week