A cozy Christmas scene with two elderly people, a man and a woman, sitting at a decorated table with dogs. They are opening Christmas gifts, with a Christmas tree behind them. The room has wooden walls, window curtains, and warm lighting.

VIVID

WE REPOSITIONED
CANNABIS AS A
VIABLE GIFT FOR
THE HOLIDAYS

Why do people scoff at gifting weed and think nothing of a bottle of whisky under the tree? For some reason, society seems to think alcohol is ok and cannabis is for stoners. Well we set out to change that by partnering with our friends at Vivid to create a handsome, limited edition gift box that just screams "appropriate holiday present".

Then we dipped into a little nostalgia with a film and a print campaign to help establish cannabis as a new classic gift during the holiday season.

A Christmas-themed advertisement featuring a man in a gold suit and woman in a green dress exchanging a gift, with decorated Christmas tree in the background and wrapped presents below.
A Christmas advertisement featuring a man standing on the steps of a house decorated for the holidays, surrounded by snow-covered trees. The house has a wreath on the front door, and there is a gift box with a red bow nearby. The advertisement includes a headline about giving flowers and a block of text below.
A holiday scene with two men exchanging gifts on snow-covered dock, with a lake, houses, and birds in the background, and a quote about giving gifts.
Advertisement for The Topshelf Stashbox, a cannabis product, featuring holiday-themed illustrations including a decorated Christmas tree and scenes of people exchanging gifts.

Client: Vivid
Work: “Give the Gift of Cannabis”
What we did: Cross-channel campaign
Press: Adweek