Why do people scoff at gifting weed and think nothing of a bottle of whisky under the tree? For some reason, society seems to think alcohol is ok and cannabis is for stoners. Well we set out to change that by partnering with our friends at Vivid to create a handsome, limited edition gift box that just screams "appropriate holiday present".

Then we dipped into a little nostalgia with a film and a print campaign to help establish cannabis as a new classic gift during the holiday season.