For too long, pharmaceutical companies have knowingly pushed drugs that are dangerous and addictive, destroying communities across the country.

So we set out to prove how dangerous everyone knows opioids truly are by challenging pharmaceutical companies to have a taste of their own medicine. Literally. Speaking directly to opioid makers, Show-Me Organics put out a film that culminated in their founders taking a taste of their own cannabis and proving that it’s a safer alternative for pain management.

Then we posted the challenge film on LinkedIn and Instagram, tagging pharmaceutical companies, their founds and their CEOs. Show-Me Organics was willing to put their medicine where their mouth is… but were Big Pharma will to do the same?