It takes 10,000 hours of practice to become an expert at anything. The average person spends 3 hours a week doing laundry. That’s 3 hours a week, every week that could be spent on perfecting the foxtrot, or mastering your mother’s flan recipe, or learning Mandarin. Or teaching exchange students the foxtrot, in Mandarin before treating them to a truly great flan.
That’s where Rinse comes in. They can pick up your clothes, expertly clean them and deliver them straight to your doorstep. With their first brand platform “Time to be Great”, we helped position Rinse as more than just a laundry service. Rinse is a life hack for those pursuing their fullest potential.
WE HELPED RINSE LAUNCH THEIR FIRST EVER BRAND PLATFORM
RINSE
“Rinse, the laundry delivery company, is stepping into its most ambitious brand effort yet with “Time to Be Great,” a multi-channel campaign from Bandits & Friends that marks a shift from functional messaging toward a more emotional and imaginative identity.”
“Betka said she was drawn to Bandits & Friends for its emphasis on narrative, emotional resonance and imaginative storytelling. The creative leans away from product features and toward small, human moments, reflecting a belief that modern audiences respond to brands that acknowledge the complexity of everyday life with humor and empathy.”