Growing up can be rough, but after a long day of being a kid, nothing goes down smoother than Ragú.

With this simple insight, we created a 360 campaign that immediately went viral. It was talked about virtually everywhere, trended on Twitter and garnered a total of 384 million impressions. This helped Unilever sell Ragú (along with Bertolli) for $2.15 billion. Not bad for a bland tomato sauce.