In the world of shopping algorithms and big-box stores, small businesses are finding it harder and harder to survive, especially during the holidays. So, PayPal decided to give five small businesses a chance to stand shoulder-to-shoulder with the industry’s biggest retailers on 5th Ave in New York City. We took over a city block of empty storefronts and created five elaborate, shoppable holiday windows that showcased these small businesses.

The windows got noticed in the press, most notably being listed as one of the best holiday displays in New York City by Conde Nast.