If you’re not having fun selling $5 pizza, you’re doing it wrong. So while the rest of the national pizza chains were earnestly touting their artisan ingredients, we were making ads that made Adweek say: "These Little Caesars spots are so splendidly, self-consciously stupid, I want to punch myself in the face and watch all day long." 

During our time on the business, Little Caesars sold more pizza than any other pizza chain, opened over 500 new stores, and rose to the third largest pizza chain in the world. And all with less than half the budget of our competition.