In the high-spend world of insurance advertising, the competition to be heard, much less remembered, is fierce. And with some competitors outspending Liberty Mutual 2-3x, we needed something completely different to standout in this cluttered space.

Enter LiMu Emu and Doug. This odd couple of overzealous brand spokesman and completely clueless spokes-bird introduced a unique style of elevated absurdism that quickly rivaled some of its far-more established counterparts in the insurance game. But more importantly, they’ve been a huge driver of unaided awareness and brand recall for Liberty Mutual. And even now in their 8th season, LiMu and Doug continue to steal attention.