JUNE 28 | What Stole My Attention This Week
June 28, 2024. What Stole My Attention This Week. A distillation of the most interesting things that happened in creativity, culture & commerce.
A spotlight on collabs.
A SPOTLIGHT ON COLLABS
Sweet Cleaning: ScrubDaddy x DUNKIN’
Personally, I’m partial to the dual-sided Scrub Mommy but these sponges are almost cute enough to eat. Scrub Daddy and DUNKIN’ teamed up to celebrate National Donut Day.
“The delicious duo is perfect for scrubbing away donut crumbs and wiping up iced coffee spills.”
What I love about this collab is that it started with a back-and-forth between the two brands on social media before they started to go IRL. Fans are loving it:
“2 better worlds couldn’t have collided #scrubdunkin,” one person said. Someone jokingly suggested another product saying, “i LOVE this Now dunkin needs to make a donut that looks like a scrub daddy/mommy!” To be honest, that one may throw customers off a little bit.
Condiment Couture: HEINZ x kate spade new york
A ketchup bottle tote? Yes. please.
Both unexpected and natural, the makings of a great collab. The kate spade new york brand has often valued novelty and HEINZ frequently gets playful with their packaging and brand identity.
In a world of copycats, this one-of-a-kind capsule collection has already snagged multiple headlines across fashion, business, and general market media.
A “pop of red” has been one of the top trends stylists have recommended this year, making this delicious launch even more timely.
Souped Up Sunglasses: Ray-Ban x Meta
I had the opportunity to try these Ray-Ban Meta smart sunglasses in Cannes - they almost had me hitting the buy button.
Simz and Busta Rhymes just released a video for the product, at least two versions. One that showcases how the glasses can translate visual text and another that showcases the ease of taking photos and video calls.
They’ve also got OFFSET teasing a release. If anything, it’s interesting to watch the content release plan across brand and influencer/partner profiles because here’s a totally different one.
While these would never replace my phone, I see the value in the functionality. Photos, videos, editing with your voice, content creation on command. It finally might be time to invest.